Tin Cup Challenge

Brand Guidelines

The Tin Cup Challenge is one of the most innovative charitable fundraisers in the nation. These brand guidelines ensure consistent representation of our community-focused mission.

$30.8M

Raised Since 2008

64

Local Nonprofits

228

Challengers in 2025

1,623

Donors in 2025

Visual Identity

Brand Colors

Our color palette reflects the vibrant community spirit of Teton Valley and the energy of the Tin Cup Challenge event.

Primary Dark Colors

Burgundy

#851a2c

RGB(133, 26, 44)

Accent color - emphasis, calls-to-action

Navy

#192a3d

RGB(25, 42, 61)

Footers, dark backgrounds

Blue

#005282

RGB(0, 82, 130)

Primary brand color - buttons, headers, accents

Secondary Lighter Colors

Gold

#febe58

RGB(254, 190, 88)

Highlights, warm accents

Purple

#5a2a5c

RGB(90, 42, 92)

Hover states, depth, shadows

Teal

#5E847F

RGB(94, 132, 127)

Supporting accent, natural tones

Light Gray-Blue

#e3eaef

RGB(227, 234, 239)

Backgrounds, hover states

Coral

#E07A5F

RGB(224, 122, 95)

Category badges, accents

Typography

Font Families

Display Font

Manrope

Bold 700

Semibold 600

Medium 500

Regular 400

Used for: Headlines, titles, hero text

Body Font

Oswald

Bold 700

Semibold 600

Regular 400

Light 300

Used for: Body text, paragraphs, descriptions

Accent Font

Caveat

Bold 700

Semibold 600

Medium 500

Regular 400

Used for: Handwritten feel, special callouts

Communication

Brand Voice & Messaging

Core Messaging

Tagline

"Inspiring Philanthropy"

Key Messages

"Community Counts"
"Accept the Challenge"
"One in three households in Teton Valley give through the Tin Cup Challenge"
"One of the most innovative charitable fundraisers in the nation"

Mission Statement

"The Community Foundation of Teton Valley works to elevate lives through the power of generosity by championing the nonprofit sector, empowering donors, promoting a culture of giving, and serving as a catalyst in addressing critical community needs."

Tone & Voice

Welcoming & Inclusive

Use phrases like "Join us," "Everyone is invited," "Be part of our community"

Energetic & Celebratory

Emphasize the joy of giving, community celebration, and the festival atmosphere of Event Day

Community-Focused

Highlight local impact, Teton Valley pride, and collective achievement

Action-Oriented

Use active language: "Run with us," "Support," "Challenge," "Participate," "Celebrate"

Inspiring & Uplifting

Share impact stories, celebrate donors and volunteers, emphasize the power of collective giving

Visual Style

Photography Guidelines

Action & Energy

Capture the dynamic energy of Event Day - runners at the start, community in motion, active participation

Community Spirit

Showcase creative nonprofit participation, colorful costumes, community celebration, and the joy of giving

Festival Atmosphere

Highlight the outdoor setting, bright tents, community interaction, and the welcoming environment

Photography Style DO's

Use bright, outdoor natural lighting
Capture blue skies and mountain backdrops (Teton Valley setting)
Show diverse ages and community members
Include action shots and candid moments
Highlight colorful elements (tents, costumes, race bibs)
Focus on genuine smiles and community connection
Show the festival/celebration atmosphere

Photography Style DON'Ts

Avoid dark, indoor, or moody lighting
Don't use overly staged or formal poses
Avoid images that feel corporate or sterile
Don't crop out the natural Teton Valley setting
Avoid images showing only individuals (emphasize community)
Don't use stock photography
Avoid images that don't reflect local Idaho character

Brand Assets

Logo Usage

Primary Logo

Community Foundation of Teton Valley / Tin Cup Challenge logo

Path: assets/images/website/graphics/community-foundation-of-teton-valley_tincup_logo.svg

18th Annual Tin Cup Logo (White)

For use on dark backgrounds

Path: assets/images/tin-cup/tin-cup-logos/cftv-18th-tin-cup-challenge-stacked-white.svg

Logo DO's

Maintain proper clear space around logo
Use official logo files (vector SVG format preferred)
Ensure logo is legible at all sizes
Use white version on dark backgrounds
Maintain original proportions

Logo DON'Ts

Don't stretch or distort the logo
Don't change logo colors
Don't add effects (drop shadows, glows, etc.)
Don't place on busy backgrounds
Don't recreate or modify the logo

Event Identity

Event Day Branding

START Arch

Red & white inflatable arch - iconic race start marker

Bright Red: #E23F5C

Race Bibs

Blue numbered bibs for timed runners - signature element

Blue: #005282

Tent Canopies

Bright blue tents and purple accents create vibrant festival atmosphere

Light Gray-Blue: #e3eaef / Blue: #005282

Key Event Elements

Date: 3rd Saturday in July (July 18, 2026)
Time: 9:00 AM - Noon
Location: Driggs City Park, Driggs, ID
Activities: 5K, 10K, Fun Run/Walk, Diaper Derby

Spirit Awards: Nonprofits dress in "spirit of giving"
Nonprofit Booths: Community engagement tables
Awards Ceremony: Dawn Banks Leadership Award
Atmosphere: Festival, celebration, community

UI Components

Category Badges & Tags

Color-coded category badges and tags for nonprofit filtering and organization.

Filter Button Colors

All

Gold - #febe58

Animal Rescue

Burgundy - #851a2c

Arts & Culture

Coral - #E07A5F

Civic & Service

Navy - #192a3d

Conservation & Environment

Teal - #5E847F

Education

Blue - #005282

Health & Human Services

Purple - #5a2a5c

Sports & Recreation

Orange - #E67E22

Do

Use consistent colors for each category
Maintain 25px border-radius for filter buttons
Use white text on dark backgrounds, navy text on light backgrounds
Apply same colors to card category tags

Don't

Mix category colors or use different colors for same category
Use colors that don't meet contrast requirements
Change border-radius or padding inconsistently
Use category colors for non-category elements

CSS Variables Reference

/* Category Filter Button Colors */
--cftv-gold: #febe58;          /* All */
--cftv-burgundy: #851a2c;      /* Animal Rescue */
--cftv-coral: #E07A5F;         /* Arts & Culture */
--cftv-navy: #192a3d;          /* Civic & Service */
--cftv-teal: #5E847F;          /* Conservation & Environment */
--cftv-blue: #005282;          /* Education */
--cftv-purple-light: #5a2a5c;  /* Health & Human Services */
--cftv-orange: #E67E22;        /* Sports & Recreation */

UI Components

Button Styles

Standard button styling for consistent call-to-action elements across the site.

Primary Button

Donate Now

Font Size: 14px

Font Weight: 800 (Bold)

Padding: 15px 49px

Border Radius: 18px

Background: #005282 (Blue)

Text Color: #ffffff

Text Transform: Uppercase

Secondary Button (Gold)

Support a Nonprofit

Font Size: 14px

Font Weight: 800 (Bold)

Padding: 15px 49px

Border Radius: 18px

Background: #febe58 (Gold)

Text Color: #192a3d (Navy)

Do

Use 14px font size for all buttons
Maintain consistent padding (15px 49px)
Use 18px border-radius
Apply uppercase text transform
Use font-weight 800 (bold)

Don't

Use different font sizes for buttons
Vary padding or border-radius inconsistently
Use lowercase or mixed case button text
Apply lighter font weights
Create custom button styles that don't match these standards

Need Brand Assets or Have Questions?

Contact the Community Foundation of Teton Valley for official logos, photos, or brand guidance.

info@cftetonvalley.org

208-354-0230

189 N. Main St., Ste. 112, Driggs, ID 83422